Methodology & Specialties
Herron Associates, incorporated in 1958, is a long established company with a vast experience across many types of methodologies and subjects. Based on our flexible and creative nature, we are willing and eager to meet the needs of most research techniques and subject matters.
Below are the areas that we consider ourselves experts:
- Qualitative Research Recruiting and Facilities
- Central Location Testing
- Commercial Test Kitchen
- Quantitative In-person Interviewing
- Viewable Residential Kitchen
- Field Intercept
- Full Service
Areas of expertise within a methodology:
- Consumer Focus Groups
- Food and Beverage Testing
- Mock Jury Research
- Ethnographic Research
- Small town Recruiting and Staffing

