Core Business Philosophy

Herron was founded in 1958, during the early development of the research profession and has grown with the basic concepts of “Do it Right” and “Be the Best”!

A Note from the President:

Herron is a well established and successful research partner with the proven experience to consistently deliver a quality product. The organization has navigated the changes of time, economic obstacles and technological advances impacting the research profession by never losing sight of the goal to be the best we can be.

This is accomplished by leading and developing a large team of players from the bottom up that align with the organization’s vision. That vision being:

• Provide a positive work environment that focuses on quality service and deliverables both internally to other employees and externally to clients.
• Utilize technology and procedures that create efficiencies and/or high productivity.
• Provide client satisfaction on individual projects.
• Build client relationships that result in the organization being the first choice and top of mind partner for clients.
• Each person plays a role that supports or partners with other employees to successfully complete a client project. This interconnection of duties and performance drives client, respondent and employee satisfaction, which in turn drives the success of the organization.

This Herron legacy is bigger than any single person, has been developed by the contributions of many over the years and has the lasting impact of making a difference for a lot of people. This holds true from a business and client perspective when we meet and exceed expectations, and from a personal perspective when an individual’s contributions empower them to make a difference and serve a purpose.

- Sue McAdams

“Tammy asked that I contact you to thank you and your staff on doing a great job with our recent project. She was extremely happy with the recruit itself. She also wants you to know that your facility staff is amazing. Everyone went above and beyond in meeting all of our needs. She felt that you guys took total care of her and the clients under less than ideal circumstances. She particularly wanted to point out Kim. I know we had many last minute requests, tons of materials, room changes, etc. Tammy felt that everyone was just amazing and she is very appreciative. I would also like to thank you and your staff for a great job. Ara and I felt it was a pleasure to work with you and clearly your staff is top notch. Thank you for all of your hard work. ”
– Scott Cordell, Sachs Insights