Staff

Sue McAdams, PRC, President/Owner

Sue McAdams, Owner/CEO of Herron Associates, Inc. in Indianapolis has more than 30 years experience specializing in recruitment, facilities, online research, field management, project consulting and design. Sue’s responsibilities include: planning company strategy, account acquisition, management of full service projects, project consulting, directing department managers and plays an active role during the bidding process.

Beginning her career at age 15 as a telephone interviewer and working through management provided hands-on experience in all areas of data collection. Specialized areas include phone recruiting, focus groups, CLT, mall intercept and commercial test kitchen projects. After 22 years of dedicated service, Sue purchased Herron Associates, Inc. in 2004, followed by the acquisition of a Tampa location in 2007.

Sue’s research credentials include:

• An active member of the Marketing Research Association
PRC (Professional Research Certified) at the Expert Level by MRA
• Curriculum maintained to support Expert PRC Certification since 2005
• Sue served six years in a board position for GroupNet, the longest established network of top rated facilities in the United States. 2006-2011
• 4 years on the MRA national board
• 4 years as the liaison to the Qualitative Research Consultants Association
• 5½ years on the Regional GLC chapter board
• Sue was one of the founding designers of the CEO initiative established by MRA and was involved form the first 5 years of the programming to include acting as the co-chair for the exclusive conference in 2010 & 2011.
• Served on numerous MRA task forces and committees setting operating and best practice procedures for the data collection research profession
• Frequent presenter at MRA conferences on topics to include best practices, building relationships with clients, costing, management and tactical research practices
• 2004 recipient of the MRA Shining Star Award
• Attended Indiana University Purdue University at Indianapolis from 1989 – 1993.

In her “spare” time hobbies include cooking, interior design, photography and entertaining family members and friends who are frequent guests in her home. Conversations frequently include stories about her standard poodles, Bentley and Mercedes, who bring fun and laughter to all those who meet them.

Cyndi Wright, Project Director

Cyndi Wright began her career with Herron Associates in 1995 as a telephone interviewer. Through patience, learning the business from the ground up, and accepting and excelling at new opportunities, she has developed into an integral team member. Her commitment and loyalty to Herron, and her objectives to be the best she can be, has earned her a frequent seat on the company’s Strategy Team.

Her 15 years of experience with the company has included research project coordination, recruitment, database administration and office management. Cyndi has managed the large responsibility of primary client contact for project coordination, costing and availability for our three research facilities in Indianapolis and Tampa. She works with and advises project managers to help ensure the successful completion of research projects. These talents and experience can be utilized for internal and external project management.

In her spare time, Cyndi enjoys outdoor activities, traveling to not-so-far-off destinations, spending time with friends, entertaining at home, and raising her son, Hunter.

Cyndi’s motto: “What doesn’t kill you will make you stronger!”

Lori Kupstas, Bookkeeper

Lori began her career at Herron in 1992. She is responsible for all accounting. This involves payroll, invoicing, receivables, and payables. She also assists with personnel functions. In her free time, Lori enjoys shopping, antiquing, auctions, and vacationing with her family.

Koa Tyler, Project Manager

Koa began her career at Herron in 1986 as a telephone interviewer. She is responsible for reviewing and troubleshooting projects daily, job set-ups, and is a recruiting contact for clients. In her free time she enjoys church activities, shopping, traveling, reading, and spending time on the computer.

Rosalie Capps, Contact Center Manager

Rosalie began her career at Herron as a telephone interviewer. She is resonsible for job set-ups, tracking quotas, editing screeners, and is a recruiting contact for clients.

Kelly Toles, Facility Manager, First Indiana Plaza

Kelly began her career at Herron in 1994 as a Qualitative Associate. She is responsible for the management of the First Indiana Plaza focus facility. She is a staff liaison for on-site client needs, maintains daily office operations, staffs and runs research projects, and trains Qualitative Associates. Kelly is a graduate of the University of Alabama. In her free time, she enjoys reading, and Crossword and Sudoku puzzles.

Kim Banks, Facility Manager, The Idea Center®

Kim began her career at Herron in 1996 as a receptionist at the Corporate Office before becoming a Qualitative Associate at First Indiana Plaza. She left the company in 1999 but returned in 2006. She oversees day-to-day operations of the facility, serves as the main client contact, and is responsible for staff scheduling and ensuring research projects run smoothly on-site. Kim has a BS in Marketing from Indiana University Purdue University at Indianapolis (IUPUI). In her free time, she enjoys traveling, attending rock concerts, and photography.

James Atkinson, Facility Director, Tampa

James began his career at Herron with the opening of the Tampa facility in 2007. He oversees day-to-day operations of the facility, serves as the main client contact, and is responsible for staff scheduling and ensuring research projects run smoothly on-site.

Ariel Hernandez, Facility Manager, Tampa

Ariel began his career at Herron with the opening of the Tampa facility in 2007. He oversees day-to-day operations of the facility, serves as the main client contact, and ensuring research projects run smoothly on-site.

“To all of you at Herron, you did a fabulous job last week. Your IMPLUSE ratings from me are all 100. Kim was particularly helpful. Keep up the good work. ”
– Roger J., Mar-Quest Research, Inc.