What is opinion and marketing research?

“Marketing research is a legitimate and scientific process of acquiring data and opinions from the public. Researchers seek to determine the public’s opinion regarding products, issues, political candidates, and other topics. Such information is used to develop new products, improve services, influence policy, and is used by health care providers, the government, airlines, private businesses and others. The survey research process is key to improving or maintaining the quality of life.

Survey research provides the goods and services that you want. Since researchers cannot interview everyone, you may represent thousands of people like yourself that have similar opinions and preferences. This is your chance to be heard. Researchers are trained to listen to the voice of the respondent.” (www.youropinioncounts.org, 2007)

All activities are strictly for research purposes and sales are never involved.

The Most Common Marketing Research Methodologies Include:

  1. Telephone Surveys and Recruiting
  2. Focus Group Discussions
  3. In-store Intercept
  4. Internet Research
  5. In-depth Interviews
  6. Large Group Surveys
  7. Taste Tests

We are Proud Members of the Following Professional Associations:

Better Business Bureau

Greater Indianapolis Chamber of Commerce

Greater Tampa Chamber of Commerce

The Marketing Research Association (MRA)
MRA is the primary association for companies specializing in marketing research data collection.

Council for Marketing and Opinion Research (CMOR)
CMOR is an organization dedicated to promoting and advocating survey research by educating researchers on respondent rights and methods to increase cooperation, and monitors legislation related to research practices.

The Your-Opinion-Counts® Program
The Your-Opinion-Counts program is a community of legitimate research organizations that have pledged to uphold industry standards as well as the Respondent Bill of Rights. The Your-Opinion-Counts program is maintained by CMOR.

“I just wanted to follow up and comment on the wonderful experiences we had at your facility with our two recent projects. For both projects not only was the before project support (including updates and such) excellent, but while at your facility all of your personnel were stellar and the respondents were top notch. We were exceptionally well taken care of and thoroughly enjoyed everything. Please let everyone know that we think they did a great job and how much we appreciated all of their assistance. I will always call on Herron first when our research needs bring us to your markets again. Thanks.”
– Kristen Deevers, National City Corporation