What is opinion and marketing research?

“Marketing research is a legitimate and scientific process of acquiring data and opinions from the public. Researchers seek to determine the public’s opinion regarding products, issues, political candidates, and other topics. Such information is used to develop new products, improve services, influence policy, and is used by health care providers, the government, airlines, private businesses and others. The survey research process is key to improving or maintaining the quality of life.

Survey research provides the goods and services that you want. Since researchers cannot interview everyone, you may represent thousands of people like yourself that have similar opinions and preferences. This is your chance to be heard. Researchers are trained to listen to the voice of the respondent.” (www.youropinioncounts.org, 2007)

All activities are strictly for research purposes and sales are never involved.

The Most Common Marketing Research Methodologies Include:

  1. Telephone Surveys and Recruiting
  2. Focus Group Discussions
  3. In-store Intercept
  4. Internet Research
  5. In-depth Interviews
  6. Large Group Surveys
  7. Taste Tests

We are Proud Members of the Following Professional Associations:

Better Business Bureau

Greater Indianapolis Chamber of Commerce

Greater Tampa Chamber of Commerce

The Marketing Research Association (MRA)
MRA is the primary association for companies specializing in marketing research data collection.

Council for Marketing and Opinion Research (CMOR)
CMOR is an organization dedicated to promoting and advocating survey research by educating researchers on respondent rights and methods to increase cooperation, and monitors legislation related to research practices.

The Your-Opinion-Counts® Program
The Your-Opinion-Counts program is a community of legitimate research organizations that have pledged to uphold industry standards as well as the Respondent Bill of Rights. The Your-Opinion-Counts program is maintained by CMOR.

“Please thank your team for me for all of their hard work on the catalog ethnographic study we completed this week. I'm very pleased with the learning and the respondents were great. From the recruiting (which I know was challenging) to the directions and maps to the trekking from house to house taking notes, your team did an outstanding job. Thanks to all of you! I look forward to working with Herron again in the future.”
– Brad Bennett, B. Bennett Company