What is opinion and marketing research?

“Marketing research is a legitimate and scientific process of acquiring data and opinions from the public. Researchers seek to determine the public’s opinion regarding products, issues, political candidates, and other topics. Such information is used to develop new products, improve services, influence policy, and is used by health care providers, the government, airlines, private businesses and others. The survey research process is key to improving or maintaining the quality of life.

Survey research provides the goods and services that you want. Since researchers cannot interview everyone, you may represent thousands of people like yourself that have similar opinions and preferences. This is your chance to be heard. Researchers are trained to listen to the voice of the respondent.” (www.youropinioncounts.org, 2007)

All activities are strictly for research purposes and sales are never involved.

The Most Common Marketing Research Methodologies Include:

  1. Telephone Surveys and Recruiting
  2. Focus Group Discussions
  3. In-store Intercept
  4. Internet Research
  5. In-depth Interviews
  6. Large Group Surveys
  7. Taste Tests

We are Proud Members of the Following Professional Associations:

Better Business Bureau

Greater Indianapolis Chamber of Commerce

Greater Tampa Chamber of Commerce

The Marketing Research Association (MRA)
MRA is the primary association for companies specializing in marketing research data collection.

Council for Marketing and Opinion Research (CMOR)
CMOR is an organization dedicated to promoting and advocating survey research by educating researchers on respondent rights and methods to increase cooperation, and monitors legislation related to research practices.

The Your-Opinion-Counts® Program
The Your-Opinion-Counts program is a community of legitimate research organizations that have pledged to uphold industry standards as well as the Respondent Bill of Rights. The Your-Opinion-Counts program is maintained by CMOR.

“I wanted to let you know how pleased we were with our experience at The Idea Center(R) and with Herron Associates. You and your staff made the entire experience very enjoyable and productive ... The Idea Center(R) is a great facility and we look forward to returning in the future. Thank you very much for a terrific experience!”
– Greg Venable, Delphi Electronics and Safety