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Sue McAdams


Proud leader of a well respected and top rated Research & Insights Firm.  Experience is an overused word so let me say that I am a bit “seasoned”.  I have been around the block and learned the business from the ground up across all core methodologies and spent my time in industry board positions bringing self-clarity of the client perspective.  A “ jack-of-all-trades” and the “master-of-many”. 


I have earned the trust of top clients, am top of mind for tough challenges and have a “no nonsense” perspective that cuts through the clutter to get it done right.  Rolling up my sleeves and strategizing bumps that may come up along the way makes me a confident leader and a strong research partner.  

Most importantly, I love what I do and thrive on seeing the successful outcome of a challenging research project.

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James Atkinson

Vice President

Experienced and creative.  Starting my research career in 2003 has given me the opportunity to work on virtually all roles of data collection and project management from recruiting, focus, CLT testing to national project management.  More recently, I am the numbers guy specializing in quantitative research design and execution.  My day-to-day varies from managing the Tampa branch, providing leadership across company operations and traveling with national projects to ensure the execution is flawless.  With an in-depth technology background I am able to provide creative solutions to meet the most challenging of clients needs.

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Jill Combs

Director of Research & Client Relations

The first step to completing any project is getting started. I am ready to help evaluate your project needs, have your questions answered and turn plans into action!  I am a servant leader who strives to deliver excellent customer experience. 

Entrust your project to Herron and I will make sure that you know you made the right choice.

Amanda Luttrell

Project Manager

As the fashionista of the group, I manage with style and dedication to detail.  I’m the early riser you see at the gym to start my day off right allowing me to work hard to keep projects running in the right direction.  I spend my energy strategizing how to find the exact recruit needed to make my client partners look good.   The early bird catches the worm! 

Holly Yount

Verification Manager

Better known as the Director of Fun, Happy Places, Sunshine and Rainbows. 

My role is to keep the mood light and keep the respondents on track.  A missed response from an email will result in a friendly call from me to be sure everyone knows “where to be” and “when to be there” that comes with an energetic sincere welcome that cannot be resisted. 

It is not all fun and games, I am the most efficient at getting a project 100% confirmed.  It’s all a matter of Attitude. Nothing great was ever achieved without enthusiasm.

Kristen Spaulding

Contact Center Coordinator

In the contact center we strive to make sure that the best possible respondents get scheduled for projects and I work with the agents to make that happen.  It is more than just filling the spot, it is filling the round hole with a round peg. 


As the designated millennial in our daily project meeting I bring a unique perspective to project troubleshooting.


When away from work I have a book in my lap or am challenging my peers to a “friendly” game of trivia. 

Kim Banks

Indianapolis Idea Center ® Facility Manager

Just call me Kim Possible.  Organization is my Zen.  Being 110% in tune with your project to ensure everything is running as smoothly as possible is my priority. 

Think of me as the busy bee behind the scenes making everything run seamlessly so you can focus on your own priorities.

Jennifer James

Tampa Assistant Facility Manager

A nurturer at heart, I enjoy greeting you and making you feel at ease while you are a guest in our facility.  You may have traveled far and wide or had a challenging day and a bit of TLC is in order.  My goal is to anticipate your needs before you ask.  I work hard to make sure clients and participants leave my office with a positive experience.  You can count on me!

Lori Kupstas


The devil is in the details.  Number reconciliation is where I thrive so when the exchange of invoices comes into play that is when I get involved.  In my spare time you will find me at vintage car shows with my husband or spending time with my rescue Pitties.  Woof.

Herron Associates, Inc.


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