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RESEARCH PARTICIPATION
Herron Associates Provides Consumers in Indianapolis & Tampa with the Opportunity To:
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Share their opinions with the people who have the power to make changes.
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Influence new product development
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Improve existing products and services
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Guide public policy
Research participants also receive monetary rewards for sharing their opinions!
If you live in the Indianapolis, IN or Tampa, FL area, we welcome you to become a member of our consumer research panel. Many consumers find research participation to be enjoyable and rewarding. Research plays an important role in shaping our society by linking the public’s opinion to business, government and non-profit organizations. Share your opinions to make a difference in the lives of others like you!
Frequently Asked Questions
Getting Started
My Surveys
Scheduling
A market research firm that has been conducting in-person focus groups and taste test in Indianapolis since 1958 and in Tampa since 1982.
Your information is confidential, we will never share your contact information, we will never attempt to sell you anything, we PAY YOU for your in-person participation and opinions!
Herron’s role in the research process is to find qualified participants and provide specialized facilities where the research is held.
Complete a personal profile for usage and demographics and agree to the terms and conditions for participation. Once complete, you will be a member of our research database of potential participants. This information is utilized to select potential participants who will be contacted by phone, email or text to be asked further questions.
To “join” click here (orange link)
Incentive is in the form of prepaid debit cards. This is for both our safety and security and yours.
The matching process immediately begins! After completing your profile you are an active member of our research database and you are in the collective pool of respondents eligible for projects.
The estimated time is determined by project specifications. It can be a few minutes up to a few weeks for you to be a potential match.
Once identified we will reach out by email, phone or text with questions specific to an active project to determine if you meet the full criteria and can be invited to participate.
*Note: Any available studies/surveys for which you may be a match will be in your research portal.
All personally identifiable information (PII) obtained:
• is ONLY for the purpose of research
• will not be shared or sold
We value our research database participants and appreciate your willingness to participate and feel we have a mutually beneficial relationship. It is not in our best interest to break that trust.
Our clients who may be in the actual research with you have guidelines that they refrain from asking you for contact information for other purposes. If you are asked, we encourage you not to provide this information.
click here for FULL PRIVACY STATEMENT(javascript:void(0))
The more information you tell us about yourself the more accurately we identify those meeting the research criteria which means the more likely you will meet the requirements to be invited.
We may ask for your age, ethnicity, education, income, employment, marital and child status because we have requirements to obtain a mix and blend of demographics that represent our city.
The criteria to participate varies from project to project so we ask questions about usage and attitude because we cannot maintain information on every imaginable topic and individuals habits, likes and wants change over time.
The time or frequency limits are set by project and depend on the type of research you last attended and our current projects requirements. It may be 1 month, 3 months, 6 months or ever on the same topic. If there are no projects in your portal that means you participated too recently for the current projects.
A Focus Group Discussion consists of 6-8 individuals like you. The group is led by a professional moderator who asks questions and keeps the discussion on topic. Focus groups are interactive in nature with each person actively participating by sharing their opinion, viewpoint and experiences on the given topic.
Similar to our promise to protect your sensitive information, we protect our clients confidentiality as well. There are times when the client is revealed, but many times it is not shared because it is important to get unbiased opinions and for you not to bring preconceived viewpoints into the research.
In general, clients are typically large corporations with the need to gauge public opinion on their products and services in order to improve existing products or create new products that are not in the marketplace.
Your portal is the fastest and most efficient path to participating.
If you ever feel uncomfortable giving information online, please call to be screened over the phone. 317-887-8900.
Persons knowing one another are more likeminded and with a limited number of participants we need to represent as large of a cross-section of the population as possible. Also, we need participants to speak freely so we avoid bias that can arise from the influence of personal relationships within a group.
There are a few circumstances when friends and family can participate together and that includes taste tests or self administered interviews.
It can feel that way for sure.
• Every project has maximum numbers we can accept for each demographic category.
• There may be usage or attitudinal criteria that you must fit.
• eaten or NOT eaten a specific product in the past 4 weeks
• which cable company you subscribe to and what stations you watch
• the brands and types of personal care products you prefer
Keep trying and be sure to complete as much of your profile as possible in your portal so we may better target you for projects for which you are likely to meet the criteria.
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