When you have a difficult or unique project, you need a partner you can trust, a partner that is quick, nimble and resourceful and faces challenges head on... you need a hero.

Qualitative Research

When you need to talk to your customer or consumer, we are here to help. Focus groups, In-depth interviews, Online focus groups. Bring your own moderator or let us provide a hero for you.

Quantitative Research

When you need Data from your customer or consumer, we are here to help. Online surveys, Central location tests, Taste test, Hybrid Quant/Qual 

What we do...


Let our experienced project management team and large proprietary panel deliver the specific respondents you need.


Utilizing years of experience, we are ready to lead you through the research process and deliver the insights you seek.

Research Facilities

Modern, large, comfortable facilities with the technology and flexibility you deserve. 

Custom Research

Bring us your objectives and let us  create a successful research design utilizing a multitude of methods. 

Full Service

No project is too small or too large. We have the tools, technology and expertise to make your project a success.


Experienced staff specialized in the food world with the ability to provide you start to finish project execution and reporting.

Some of our clients refer to us as colleagues or friends, most of our clients consider us their hero...

What our clients have to say...

"I highly recommend partnering with Herron for product testing. While we always strive to plan in advance, there will inevitably be times that there are last minute shifts in direction. Our partners at Herron not only help us make these shifts but do so with a “can do” attitude and offer us creative solutions. I’m always impressed with the client service they provide!"

Sara - McDonald's Consumer Insights 


1499 Windhorst Way Suite 160
Greenwood, IN 46143


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